Blog

The 2nd Small Biz Commandment

Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently.  The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is

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The 3rd Small Biz Commandment

Commandment 3:  DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most

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MailChimp FAQ

What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform.  It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email.  If you are

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The 4th Small Biz Commandment

Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people.  Trying to be everything to everybody can make this difficult.  It can

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The 5th Small Biz Commandment

Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Emotional Injury

Last month, I clocked just shy of two thousand miles driving zig-zagging all across California. House hunting. School hunting. Business hunting. Sanity hunting. Short version: it stressed me the fuck out. Usually, long drives help mellow me out

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one problem

I’ve learned a lot from my TV addiction. I was a beta customer of Netflix during the red and white envelope days, and am shamefully proud of my early adoption of the Netflix Binge back

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Remember to Breathe

I got him. I finally landed a solid shot on Fred the Dentist, a soft-spoken black belt and occasional sparring partner. During our other fights we always gently slip by all of my attacks and

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Nostalgic Revolution

I wrote the below ramble a few months after moving to Chico, California. It took me 3-years to do something about it. That “side project” has pulled thousands of local anti-social Facebook junkies onto the

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Tangible Reinforcement

Confession time. I’m a resolutions addict. It all started in Murrieta, California. My mom had just achieved three gigantic milestones. After birthing me at 17, not finishing high school and surviving life in SoCal solo and welfare-free

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »