Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Last month, I clocked just shy of two thousand miles driving zig-zagging all across California. House hunting. School hunting. Business hunting. Sanity hunting. Short version: it stressed me the fuck out. Usually, long drives help mellow me out
I’ve learned a lot from my TV addiction. I was a beta customer of Netflix during the red and white envelope days, and am shamefully proud of my early adoption of the Netflix Binge back
I got him. I finally landed a solid shot on Fred the Dentist, a soft-spoken black belt and occasional sparring partner. During our other fights we always gently slip by all of my attacks and
I wrote the below ramble a few months after moving to Chico, California. It took me 3-years to do something about it. That “side project” has pulled thousands of local anti-social Facebook junkies onto the
Confession time. I’m a resolutions addict. It all started in Murrieta, California. My mom had just achieved three gigantic milestones. After birthing me at 17, not finishing high school and surviving life in SoCal solo and welfare-free
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker