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Five Common Crowdfunding Mistakes

Continuing our clips from our March 2015 CA Workshop Roadshow (at Grist&Toll in Pasadena, CA), Kathleen Minogue (our PrimeImpulse partner during this workshop) discusses the five most common crowdfunding mistakes. Watch the clip below to

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Crowdfund a Better Customer Experience

Crowdfunding expert (& partner in our latest March 2015 CA Workshop Roadshow, held at Grist&Toll in Pasadena, CA) Kathleen Minogue, of PrimeImpulse breaks down how to crowdfund a better customer experience. She describes the difference of

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Be Human, Be Specific & Care

The latest clip from our March CA Roadshow has Nate hopping around, getting excited telling the Grist&Toll attendees about our favorite subject… how to be human. Check out the clip below and don’t hesitate to

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »