Almost 60% of potential eCommerce customers abandon their shopping cart, according to MarketingSherpa data. Alternatively, Baymard Institute says 68.06% of online buyers abandon their shopping
Ed. Note – You probably already know that we’re all about the bootstrap here at SBT. Still, we also know that some kingdoms aren’t built
When it comes to risk assessment, every business should ensure that they consider and conduct it with the utmost care. Incorrectly assessing the risks that
A recent article by American business magazine Forbes highlighted how “Attracting new customers will cost your company 5 times more than keeping an existing customer”.
There are almost as many ways to promote an event these days as there are events themselves. From trendy social media platforms to more typical
I’ve been off my game for a bit – well, five-months to be specific. And as I fall back into the comfort of the fall school
Publishing Date: August 1, 2022 “The opportunity of defeating the enemy is provided by the enemy himself.”– Sun Tzu – When you hear the words’
The Art Of War Of The Inbox Principle #4 Check Your Biases Publishing Date: August 1, 2022 I read books, study human biases, and even
