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Uncensored Report Card for 2014

Not only did we survive 2014, but, dare I say it, we may have even taken steps towards that ever present goal of thriving. How do we measure our success? Like this: Last year we

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The Shark Tank Formula for Success

Ed. Note – You probably already know that we’re all about the bootstrap here at SBT. Still, we also know that some kingdoms aren’t built from sweat alone, and some ideas require a boost to

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The Business Insurance Balance

When it comes to risk assessment, every business should ensure that they consider and conduct it with the utmost care. Incorrectly assessing the risks that threaten your business could result in you accidentally leaving yourself

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »