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Don't Borrow; Sell

Editor’s Note: This is a continuation of Chapter II, so if you’re not caught up, do it here, or read all of our published excerpts

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Worth the wait …

So something new happened today. My daughter hugged me, and on the way to her school bus looked back and said, “bye dad. luvya.” To

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size.

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s

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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel

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