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Business Ownership vs. You

A follow up to last week’s post, and roughly a third of Chapter One of our Small Business Survival Guide, SBT brings you the answer to the question posed last week: So why do people

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Quotes for Small Business Owners

With the new year, we have begun the process of writing our humbly audacious book. So much writing, so much editing to be done. We’ll be rolling out previews of chapters as they become suitable

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My Three Words for 2014, Routine, …

A response to Anthony Iannarino. ROUTINE After reviewing my own ridiculous list of resolutions this year, I immediately became overwhelmed. Then I remembered what my client Kevin Archbold (Key Consulting) consistently preaches during our weekly calls

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Hardening our Resolve in 2014

UPDATE 5/1/2014: How we’re doing so far? So we survived 2013. One thing Seth and I share in common is a deeply-seated aversion to repeating mistakes. Not that we didn’t repeat any mistakes this year, but

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »