Blog

The 8th Small Biz Commandment

Another hard-earned lesson from one small biz owner to another. The 8th Commandment: LISTEN HARD. REMAIN RELEVANT. In my first year of business I pretended my way into a few Joomla Template customization projects. Hard

Read More »

Altruism in Time and Space

I’m going to take a break from the Small Biz Commandments this week, since nobody wants to read ten weeks worth of those in a row. Instead, today I offer you one rule I learned

Read More »

The 9th Small Biz Commandment

These ain’t your granddad’s commandments, but we take ’em darn seriously. The 9th Commandment: LEAVE NO INTERACTION ON THE TABLE Think small town mentality. In smaller towns the idea of walking down the street and

Read More »

The 10th Small Biz Commandment

We use these as a compass to make sure we are taking our clients (and our company) in the right direction. Inevitably we slip up and break a commandment and pay the price in sanity,

Read More »

Congratulations, Mark

We’d like to congratulate Mark Lundsten of Fidalgo Films for the full funding of his short film on Kickstarter. Mark’s film, The Bath, is a movie about a family dealing with Alzheimer’s Disease.  Mark and

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »

The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

Read More »

The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

Read More »

Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

Read More »

The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

Read More »

Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »