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The MindFire Chats

Episode 2: Storytelling, Marketing & Modern Media RSVP for the live broadcast of the second edition of The MindFire Chats. Thu, Jan 31, 8:00 PM EST – 9:00 PM EST “marketing is a story” – Seth

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Should I Buy Twitter Followers?

Seems like a good deal, right?  1,000 Twitter Followers for $9.95 is indeed a bargain. Short answer – don’t do it. Buying followers is like buying an outdated mailing list.  Small biz owners are in

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When a Good App Dies: RIP FollowFridayHelper

So I dove into FollowFridayHelper about 20 minutes ago and was met with this: They have “FollowFridayHelper has been Shut Down for Good” – <sniffle><sniffle>. This was a dreadfully simple, and ridiculously effective bit of

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Putting on Our Big Boy Pants

Last night I “incorporated” Small Biz Triage with the Washington Office of the Secretary of State. Now we (meaning me and community management extraordinaire Seth Rasmussen) will be one of these effective January 1st, 2013:

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »