Niche Accounting Company
2022 - 2023
CASE STUDY TITLE:
Omnichannel B2B Campaign for All-In Advisors, Tax Professionals
CASE STUDY DESCRIPTION / RESULTS
Built, launched and optimized a quick-turnaround B2B campaign targeting mid- to content creators and influencers with small and medium-sized audiences. Synchronized campaign consisting of LinkedIn Ads (Video & Stills) and account based outreach via email. Generated measurable interest from dozens of target accounts.
CASE STUDY TITLE: Fractional CMO Team for Wholesale B2B Outreach
CASE STUDY DESCRIPTION / RESULTS:
Built out the B2B / wholesale arm of a formerly direct-to-consumer manufacturer
of plumbing
fixtures. Engineered, executed and optimized a
campaign to drive conversations with hundreds
of architects, project managers
and builders across the US. In addition to digital marketing
(LinkedIn Outreach, LinkedIn Ads, Cold Email, Newsletters and Video Marketing), B2B Bandits
planned and produced two in-person events for
architects and builders in California - one of
which sold out.
SKILLS:
B2B Strategy, Meta Ads Strategy, Video Editing, Cold Email Copywriting, Ads Copywriting, Email Marketing, Landing Page CRO, Analytics Set Up (Google Tag Manager, Google Analytics, Meta Pixel, Insight Tag, Hotjar).
Description: Tax Professionals targeting content creators, influencers, coaches and others who primarily use organic social to build their business/brand.
We executed Cold Email campaigns, social media marketing, website rebrand, conversion optimization, attribution optimization Concrete Wins in Month 1-3:
Email: __ website visits
Email: 42 website form submissions
Ads: 615 website form submissions
Ads: 3,000+ clicks to the website
(Avg: CPC = .76, CTR = 3.3%, Engagement Rate = 5.7%)
Ads: 10,000+ Video Views
Total Ad Spend = $3,000
