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<Bright Minds Biosciences - CONFIDENTIAL>
2018 - 2023
CASE STUDY TITLE:
Investor Outreach for Biopharma Company
CASE STUDY DESCRIPTION / RESULTS
Converted thousands of passive investors into active, vocal supporters of a new biopharmaceutical company. Built and launched an ongoing email campaign (~3 years) to drive a 100K+ list of passive North America investors to a landing page then subsequently opt-in to a newsletter.
The buzz generated from the synergistic efforts accelerated the company’s
ability to go publicinternationally (CSXN and NASDAQ).
CASE STUDY TITLE: Fractional CMO Team for Wholesale B2B Outreach
CASE STUDY DESCRIPTION / RESULTS:
Built out the B2B / wholesale arm of a formerly direct-to-consumer manufacturer
fixtures. Engineered, executed and optimized a
campaign to drive conversations with hundreds
of architects, project managers
and builders across the US. In addition to digital marketing
(LinkedIn Outreach, LinkedIn Ads, Cold Email, Newsletters and Video Marketing), B2B Bandits
planned and produced two in-person events for
architects and builders in California - one of
which sold out.
B2B Strategy, Cold Email Copywriting, Email Marketing, Landing Page CRO