Omnichannel B2B Campaign for Contract Supplement Mfg
CASE STUDY DESCRIPTION / RESULTS
Built, launched and optimized a quick-turnaround B2B campaign targeting mid- to large-food & wellness manufacturers. Executed a synchronized campaign of LinkedIn Ads (Video & Stills) and account based outreach via email. Generated real interest from dozens of target accounts in less than a month. Trained their marketing on maintaining/expanding upon the winning campaigns.
Ads: 615 website form submissions – Ads: 3,000+ clicks to the website (Avg: CPC = .76, CTR = 3.3%, Engagement Rate = 5.7%) – Ads: 10,000+ Video Views – Total Ad Spend = $3,000
COLD EMAIL
Our team drove over 20K unique new potential clients to SSM, engaging over 44%, and driving 2% into a buying mode. – Prospects Emailed = 6,936 – Total Emails Sent = 17,197 – Unique Opens = 3,059 (44%) – Unique Clicks tracked via Google Analytics = 87 (2.8%) – Replies = 74 (2.4%)
