Know Your Enemy
Publishing Date: August 1, 2022 “The opportunity of defeating the enemy is provided by the enemy himself.”– Sun Tzu – When you hear the words’ enemy or competitor, your brain will probably jump to the company that is outranking yours on G2, Clutch, Upwork, TrustPilot, etc., Or the crew that’s outspending yours on LinkedIn ads. […]
Check Your Biases
The Art Of War Of The Inbox Principle #4 Check Your Biases Publishing Date: August 1, 2022 I read books, study human biases, and even have a copy of “Psychology of Human Misjudgement” by Charlie Munger propping up my monitor. Yet still, I continue to make wildly irrational decisions, including accidentally sabotaging some of my […]
Use Spies to Gain an Edge
Vary Your Tactics
Stop Fighting Fair
July 29, 2022 “According as circumstances are favorable, one should modify one’s plans.” – Sun Tzu- Your email inbox has become a warzone. And when in times of war, wise generals – and marketers – should turn to Sun Tzu, the Chinese warrior-philosopher-strategist, for assistance. He documented his timeless advice in his now legendary guide, The […]
