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B2B Copywriting Questionnaire

B2B Bandits Copywriting Survey

Step 1 of 50

2%

Woohoo! We are excited to have you on-board. In order to kick-start your project, you need to help us a little bit by filling out this brief copywriting survey.

This is so we know EXACTLY what your ideal customer looks like and how we can craft a message that is going to resonate with them.

Now a few pain-in-the-ass questions, to fulfill our bureaucratic needs and know how to contact you :-)

Who is filling out the form?

First name.

Of course! And your last name?

Of course! And your last name?

Which email do want us to contact you on?

Email that we can use to communicate with you on the project.

Which email do want us to contact you on?

That's the spirit.

Clients come to us for a variety of reasons, so now we're going to ask you a few questions to try and grasp your 'reason(s)'.

What are your reason(s) for working with us?

What are your reason(s) for working with us?

Win New Business (clients, customers, members)

Reactivate Lost Opportunities

Stay "Top of Mind" With Past or Current Clients

Land New Collaborations/Partnerships

Other

More specifically...?

Please pick (or type-in) ONE main goal.

More specifically...?

Determine if there’s interest for my offer in a new industry/market

Increase market share in the current industry

Queue up meetings for me (or my sales team) with previous clients to let them know about our new offerings

Other

Which kind of messaging are we crafting for you?

Which kind of messaging are we crafting for you?

Landing page

Website

Email

LinkedIn

Other

How are you going to implement the copy?

How are you going to implement the copy?

LinkedIn campaign(s)

Email campaign(s)

Change our website/landing page

Lead magnet on our website

Ad campaigns

Other

Are you going to need help with executing it?

Share the truth, the whole truth, and nothing but the truth.

Are you going to need help with executing it?

Yes

No

Great stuff . Now let's zoom-in on your business/project.

The "What" & The "How"

What are you selling & how are you doing it...

What company are you from?

Or, what is the name of your "project".

What company are you from?

Please share website URL:

Please share website URL:

Broadly, what is your offering?

Broadly, what is your offering?

Product(s)

Service(s)

Product(s) & Service(s)

Membership(s)

Others

Now, what general market are you in… how long have you been in business… and what kind of do you offer

Please provide as much detail as possible.

Now, what general market are you in… how long have you been in business… and what kind of do you offer

How do you charge for it?

How do you charge for it?

Retainer (Monthly, Quarterly, Annual)

Contingency (Commission Style)

Flat Fee (Project-Style)

Other

What's the price range?

What's the price range?

How are you getting clients now?

Your current marketing, sales & lead generation channels.

How are you getting clients now?

What's working and what's not working?

What's working and what's not working?

Do you have a sales team?

Do you have a sales team?

Yes

No

Describe your current sales cycle:

Your current process of making a sale to your ideal client, right from prospecting through to completion of a deal. Be as specific as possible.

Describe your current sales cycle:

What particular pain points do you solve for a client? How are you doing it?

Tell us a story about a past client and how you solved their needs with your services. Or link to a case-study.

What particular pain points do you solve for a client? How are you doing it?

List the 3 most common questions you get asked about your , along with their answers.

List the 3 most common questions you get asked about your , along with their answers.

The "Where" & The "Who"

Describe your target customer/client in as much detail as possible.

What primary markets/industries are you selling into?

What primary markets/industries are you selling into?

What is your ideal client demographic?

Age, gender, location (country, city, state)

What is your ideal client demographic?

What is your ideal client headcount:

What is your ideal client headcount:

Individuals

<10 employees

11-100 employees

Hundreds of employees

Thousands of employees

What are the job title(s) of your typical ideal client?

e.g. business owner, marketing director, C-level executive etc.

What are the job title(s) of your typical ideal client?

What is the technographic level of your target clients?

The technology they use, do they have a smartphone, are they “tech-savvy” etc.

What is the technographic level of your target clients?

What are your ideal client psychographics?

Interests, culture, hobbies, buying history, professional association memberships etc.

What are your ideal client psychographics?

Examples of ideal clients?

If possible, please share 3 LinkedIn profiles of your ideal customers/clients

Examples of ideal clients?

The "It" Factor

Now the fun and most important part. A part where we uncover your secret "hook" you didn't know you had.

In one sentence - why should someone buy from you?

In 30 words or less, write an elevator speech. This should include your company name, who you are, exactly what you do and why people should choose you.

In one sentence - why should someone buy from you?

In a few sentences - why would someone NOT buy from you?

In a few sentences - why would someone NOT buy from you?

What is your one single, most marketable, most unique competitive edge (in other words your USP)?

What is unique about it and what makes it so valuable to your customers.

What is your one single, most marketable, most unique competitive edge (in other words your USP)?

If a prospective client is not in a "buying mood”, why else would they want to connect and talk to you?

eg. your network, your industry expertise, etc.

If a prospective client is not in a "buying mood”, why else would they want to connect and talk to you?

If you could eliminate two competitors from your market, who would they be?

Please share URLs

If you could eliminate two competitors from your market, who would they be?

And the second one?

And the second one?

Splendid . The toughest parts are behind you, now the rest is a walk-in-the park.

Literally speaking, no metaphors here.

If you have any sales literature/promotional material please upload them here.

Eg. Email Templates, previous campaign stats, advertising, sales decks, one-sheets, videos, white papers, other landing pages, case studies, brochures, etc… (Skip if you want to share URL(s) instead)

If you have any sales literature/promotional material please upload them here.

Max. file size: 50 MB.

Include URL(s)

Include URL(s)

List any websites or sales material that are similar to what you are hoping to achieve.

List any websites or sales material that are similar to what you are hoping to achieve.

Why do you like them ?

e.g. correct level of technical knowledge, targeting the same target customers etc.

Why do you like them ?

Please list URL(s) of any other resources you feel may be relevant here.

Please list URL(s) of any other resources you feel may be relevant here.

Last question, have you scheduled a kick-off/strategy call with us already?

Last question, have you scheduled a kick-off/strategy call with us already?

Yes

No

Before we let you go, please schedule the kick-off/strategy call here.

Redirect to URL Send people to this web page when they complete your typeform: https://b2bbandits.com/copywriting-thanks

Thank you for your patience, 🤝

With this information on our hands, we can confidently get to work on your spanking-new project.

Punch the button below as hard as you can to submit your answers & move to the next step.

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