B2B Copywriting Questionnaire

B2B Bandits Copywriting Survey

Step 1 of 50

Woohoo! We are excited to have you on-board. In order to kick-start your project, you need to help us a little bit by filling out this brief copywriting survey.

This is so we know EXACTLY what your ideal customer looks like and how we can craft a message that is going to resonate with them.

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B2B Copywriting Questionnaire

B2B Bandits Copywriting Survey

Woohoo! We are excited to have you on-board. In order to kick-start your project, you need to help us a little bit by filling out this brief copywriting survey.

Now a few pain-in-the-ass questions, to fulfill our bureaucratic needs and know how to contact you 🙂

Who is filling out the form?

Of course! And your last name?

Which email do want us to contact you on?

That's the spirit.

Clients come to us for a variety of reasons, so now we're going to ask you a few questions to try and grasp your 'reason(s)'.

What are your reason(s) for working with us?

More specifically...?

Which kind of messaging are we crafting for you?

How are you going to implement the copy?

Are you going to need help with executing it?

Great stuff . Now let's zoom-in on your business/project.

The "What" & The "How"

What company are you from?

Please share website URL:

Broadly, what is your offering?

Now, what general market are you in… how long have you been in business… and what kind of do you offer

How do you charge for it?

What's the price range?

How are you getting clients now?

What's working and what's not working?

Do you have a sales team?

Describe your current sales cycle:

What particular pain points do you solve for a client? How are you doing it?

List the 3 most common questions you get asked about your , along with their answers.

The "Where" & The "Who"

What primary markets/industries are you selling into?

What is your ideal client demographic?

What is your ideal client headcount:

What are the job title(s) of your typical ideal client?

What is the technographic level of your target clients?

What are your ideal client psychographics?

Examples of ideal clients?

The "It" Factor

In one sentence - why should someone buy from you?

In a few sentences - why would someone NOT buy from you?

What is your one single, most marketable, most unique competitive edge (in other words your USP)?

If a prospective client is not in a "buying mood”, why else would they want to connect and talk to you?

If you could eliminate two competitors from your market, who would they be?

And the second one?

Splendid . The toughest parts are behind you, now the rest is a walk-in-the park.

If you have any sales literature/promotional material please upload them here.

Include URL(s)

List any websites or sales material that are similar to what you are hoping to achieve.

Why do you like them ?

Please list URL(s) of any other resources you feel may be relevant here.

Last question, have you scheduled a kick-off/strategy call with us already?

Thank you for your patience, 🤝

With this information on our hands, we can confidently get to work on your spanking-new project.

THE SOFT STUFF

THE HARD STUFF

THE FREE STUFF

Over 7,000 B2B Leaders Steal Our Unconventional Strategies 👇

B2B Bandits Weekly Strategies Newsletter

Troubles?