CLIENT: Direct Action Solutions, a shop in San Diego
OBJECTIVE: Drive more customers to the store.
STRATEGY:
Local Search Engine Marketing
Leverage Social Media
Develop an truly easy-to-update / simple-to-purchase eCommerce platform
BEFOREless customers |
AFTERmore customers |
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| no presence on Google Local Listings | #1 local result in all major categories |
| 6 ‘click for directions’ map requests per week | 50+ ‘click for directions’ map requests per week |
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| didn’t appear on local search “guns” | #1 local result for “gun” and “guns” |
| less than 100 visits per week | averaging 100 visits per DAY |
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| Facebook Likes & Conversation Average | 31% Increase in Users, 42% Increase in User Interaction |
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| No Twitter Presence | 70+ ACTIVE Followers |
WEBSITE
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EXTRASOptimization of Online Reviews, Twitter Coupons, Facebook Coupons, Social Media Integration
FACEBOOK LANDING PAGE COUPONS
PayWithATweet – Twitter Coupon |
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