All Social Media Buttons Are Not Created Equal

A popular trend these days is to put a row of buttons at the top of your page that link to your social media pages.  You’ve seen them, they look like this:

There are many permutations, but they all have something in common:  They drive traffic away from your page.  After going through all that work to get eyeballs on your page, why turn around and send them away?  Seems kind of silly.

We suggest using a dynamic button that will show your like count or follower count, like this:

The follower count is a bonus, giving fans an idea of how many more are in their number. What’s the best part about this little guy? Traffic stays on your page. Now all your hard work hasn’t been for nothing.