An exercise in Negatives
Usually not a fan of questionnaires, but this one from Duct Tape Marketing got my brain running.
What don’t you want in your life?
complainers, non-doers, leeches, the lazy, the weak
Who don’t you want as a customer?
the filthy rich, those who don’t *truly* care about their customers / family / friends
What don’t you want as elements of your brand?
anything that reeks of digital
What don’t you want as a part of you daily routine?
checking email, turning on my computer
Who or what don’t you want as a member of your staff?
What don’t you want to let go of in your business?
personal interaction with ALL of my clients
What don’t you have to grow your business?
What aren’t you willing to give up in order to have what you want?
low budget customers
What aren’t you willing to compromise for your vision?
life-changing activities … people / lifestyle focused biz
What aren’t you prepared to sacrifice to get a sale?
evenings with my daughter
What aren’t you sure of when it comes to your business?
prioritizing customers / prospects / projects appropriately
What aren’t you doing that your customers need you to do?
building a reasonable level of predictabliity into our work / pace / timelines / etc…
What aren’t you making a priority?
sleep, writing, the beach