An exercise in Negatives

Picture of B2B Bandits

B2B Bandits

An exercise in Negatives

Usually not a fan of questionnaires, but this one from Duct Tape Marketing got my brain running.

 

What don’t you want in your life?
complainers, non-doers, leeches, the lazy, the weak

Who don’t you want as a customer?
the filthy rich, those who don’t *truly* care about their customers / family / friends

What don’t you want as elements of your brand?
anything that reeks of digital

What don’t you want as a part of you daily routine?
checking email, turning on my computer

Who or what don’t you want as a member of your staff?
complainers, hesitators

What don’t you want to let go of in your business?
personal interaction with ALL of my clients

What don’t you have to grow your business?
time

What aren’t you willing to give up in order to have what you want?
low budget customers

What aren’t you willing to compromise for your vision?
life-changing activities … people / lifestyle focused biz

What aren’t you prepared to sacrifice to get a sale?
evenings with my daughter

What aren’t you sure of when it comes to your business?
prioritizing customers / prospects / projects appropriately

What aren’t you doing that your customers need you to do?
building a reasonable level of predictabliity into our work / pace / timelines / etc…

What aren’t you making a priority?
sleep, writing, the beach

Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.

Robert Greena’s 6th strategy of War state

Digging these strategies?

Get them delivered to your inbox weekly.

READ MORE

Genuinely Curious

by B2B BanditsDecember 29, 2017

"This is just stupid!" I roared from inside my boss' windowless office. Thankfully no windows meant good acoustics for rage-Nate. Debra,...

Story Worthy

by SBTNovember 26, 2017

An ex-friend (we'll call him J) called me out of the blue today. I had a hard time remembering why...

Emotional Injury

by SBTApril 2, 2017

Last month, I clocked just shy of two thousand miles driving zig-zagging all across California. House hunting. School hunting. Business hunting. Sanity hunting....

one problem

by SBTMarch 6, 2017

I've learned a lot from my TV addiction. I was a beta customer of Netflix during the red and white...

Nostalgic Revolution

by B2B BanditsFebruary 1, 2017

I wrote the below ramble a few months after moving to Chico, California. It took me 3-years to do something...

Tangible Reinforcement

by SBTJanuary 19, 2017

Confession time. I'm a resolutions addict. It all started in Murrieta, California. My mom had just achieved three gigantic milestones. After...