Saw this great article in Inc magazine recently, and thought it would be a good exercise.

Daddy, what do you do?

I help really small businesses make more money.

Why do people decide to hire you?

Some people hire me just because they like me.  Others because someone told them really, really, really need to hire me.  Or because they are stuck and scared and they learn that I’m an evil genius and can help.

Why don’t they do it themselves?

Some of them are way too busy.  Others don’t know how, so I’ll teach them.

What are your answers?  Comment below, or just click one of those fun little button over there <<< ===