Anatomy of a Perfect Checkout Page
Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if it’s to be included at all? If you’re a small business owner, then you’ll know every business runs differently. Hence, […]
5 Lessons from Real Checkout Lanes to Apply in Your eCommerce Checkout Process
Almost 60% of potential eCommerce customers abandon their shopping cart, according to MarketingSherpa data. Alternatively, Baymard Institute says 68.06% of online buyers abandon their shopping carts. This is the harsh reality of online retail businesses. In contrast, shoppers in brick and mortar stores hardly abandon their carts. So why do online buyers abandon their shopping […]
