The Evolution of Digital Marketing into PR and What To Do About It
While Public Relations (PR) has always been a complementary procedure to traditional promotions, digital marketing has come up as the most potent source of leads and sales in recent times. Considering the nature of these two activities, some people wonder if they can be merged into one. Especially in recent years, with the increasing quality […]
Tools & Tactics: Email Versus Social Media
During our latest Workshop (in Grass Valley, CA with the Nevada County Online meetup group) Nate discusses the difference between Email versus Social Media as tools and the tactics needed to effectively use them for your business. HUGE thank you to Doug Greene who handled the video & audio, and our wonderful host Nevada County […]
Social Media Etiquette Guide for Businesses
Guest post time! And yes, it does contain Doctor Who references, as per my editorial guidelines. Don’t like it? Don’t read it! But seriously, I’ve got enough folks asking for social media advice, the least I can do is share this comprehensive infographic by Ivan Serrano. He really checks all the boxes here, so I […]
Testimonial: Web Series Marketing
Seth is an incredibly responsive marketing expert, whose replies to my questions, worries, and concerns are unfailingly clear, helpful, thorough, and patient. He’s steered me from being a twitter-resistant know-nothing to a confident, informed tweeter and follower. Great guy to work with! -Bill Abelson, writer (Dr. Canard)
