Sun Tzu was a military general, strategist, and philosopher who waged war in China over 2,000 years ago. His collected wisdom, The Art of War, outlined 13 principles refined in decades of advising leaders, diplomats, politicians, and generals toward victory.
Nearly all of Sun Tzu's principles apply to email marketing, except perhaps Attack by Fire, which has a heavy Game of Thrones vibe. ;^)
Now, charge into this series - keep your head up, eyes open, and weapon at the ready.
When you dig into the principles, you’ll likely prefer one principle and dismiss the others. Don’t. The great strategists in war and marketing use ‘battle-tested’ principles to challenge their thinking and overcome potentially campaign-killing tendencies. In that spirit, I invite you to challenge my thinking
about email, victory, and defeat.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
- Sun Tzu