To be clear, I’m not a web designer. I’m not a web developer. I’m just a marketing guy who has broken my WordPress site … well … a LOT. Over the years and countless late
Here’s a checklist Jason Fried (from 37 Signals) wrote for reviewing a design. It popped up on my Basecamp to-do’s that I needed to review the design for SmallBizTriage.com, so I figured I’d do it
I caught myself re-using the ice cream flavors metaphor AGAIN when talking to one of my clients, so I thought I’d ask myself that same question: If conversation is ice cream, what’s your customers’ favorite
1) Captain Malcolm Reynolds – Firefly Skill: Use Grit as a Management Tool. I relate to Mal more than anyone else on the list. Occasionally cranky, constantly screwing up, and holding his rag-tag crew with
(or How I Barely Survived My Own Idiocy) 1) Practice Ruthless Efficiency In my second year of running a small business I averaged 80 hours of work per week. One week I can barely remember
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if
Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is
While Public Relations (PR) has always been a complementary procedure to traditional promotions, digital marketing has come up as the most potent source of leads and sales in recent times. Considering the nature of these
If you’re a small business owner, chances are you’ve purchased a surety bond. If you’re just getting started on the journey of small business ownership, it’s likely you’ll need to purchase a surety bond in
Everywhere you turn you will hear people talking about negotiation. It has become one of the “in” words and is often associated with big company deals or inter-country politics. In fact, negotiation is a part
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
