Editor’s Note: This is a continuation of Chapter II, so if you’re not caught up, do it here, or read all of our published excerpts from our work in progress here. In the last excerpt,
This question came in from client Bill Abelson today, who is preparing a campaign to promote his new web series pilot, Dr. Canard. Shameless shout out: Dr. Canard is a romantic comedy written by Bill
So something new happened today. My daughter hugged me, and on the way to her school bus looked back and said, “bye dad. luvya.” To date, it stands as one of the proudest moments of
Editor’s Note: The following is an excerpt from the second chapter of our book in progress. As usual, you won’t see the whole chapter (tentatively titled: Trim Down To Start Up) here, because we want
Apologies for the delay to those few who eagerly await excerpts from our book each week. This interview with Paul DeJoe of Ecquire, part of our series of small business owner interviews, is worth the
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
To be clear, I’m not a web designer. I’m not a web developer. I’m just a marketing guy who has broken my WordPress site … well … a LOT. Over the years and countless late
Here’s a checklist Jason Fried (from 37 Signals) wrote for reviewing a design. It popped up on my Basecamp to-do’s that I needed to review the design for SmallBizTriage.com, so I figured I’d do it
I caught myself re-using the ice cream flavors metaphor AGAIN when talking to one of my clients, so I thought I’d ask myself that same question: If conversation is ice cream, what’s your customers’ favorite
1) Captain Malcolm Reynolds – Firefly Skill: Use Grit as a Management Tool. I relate to Mal more than anyone else on the list. Occasionally cranky, constantly screwing up, and holding his rag-tag crew with
(or How I Barely Survived My Own Idiocy) 1) Practice Ruthless Efficiency In my second year of running a small business I averaged 80 hours of work per week. One week I can barely remember
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
