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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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An exercise in Negatives

Usually not a fan of questionnaires, but this one from Duct Tape Marketing got my brain running.   What don’t you want in your life? complainers, non-doers, leeches, the lazy, the weak Who don’t you

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Pandora "Town Hall" Meeting … lessons learned

NOTE FROM NATE: I wrote this nearly a year before Savor the Sound (the ‘other mother’ of Small Biz Triage) became non-profit youth music education social enterprise.  Revealing. ………………….. I was invited to a “Town

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A (business) identity crisis?

NOTE FROM NATE: another blog from the archives before Savor the Sound evolved into a successful non-profit, and its growing “marketing department” became Small Biz Triage. ………….. So I’ve spent an unholy amount of time defining

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »