Gaining And Keeping Customer Loyalty
There is no such thing in the business world as loyalty, and it has to be earned fair and square. To keep your customers coming back, you need to offer superior product and make it shine brighter than those of the competition. A loyal consumer will not hesitate to pay a little extra in order […]
[Infographic] A Newbie’s Guide to A/B Testing
Imagine that you’re redecorating your house. You head to the hardware store to buy some paint, where you and your friend flick through shades in the catalogue. However, while you like soft apple green, your friend likes blueberry white. So what do you do? You bring home two swatches and paint some test patches to […]
The Freelancer's Guide to the Galaxy
Whether you’re new to freelancing or a seasoned veteran, new tools to help you optimize your operations crop up every day. We’ve covered quite a few of these in the past, from Buffer and Hootsuite to Extensions for Google Chrome. For the full run down, you are more than welcome to peruse our “Preach what we […]
Steps You Need to Improve Your E-Mail Marketing
When using e-mail for your business purposes, it can be difficult to understand how to effectively market yourself and portray a professional image. This is especially important in the current market where individuals expect your quality of service to be exceptional, while providing a good price, and remaining on a reasonable schedule. We have […]
4 Essential Steps to Organize Recruitment Process
This week we’ve got something to help out any business owner that is experiencing growing pains: recruiting new staff. Here in this guest post, you’ll find the essentials to get you started. -Seth The recruitment process can be a long-drawn out procedure that can cause even the most tolerant of company bosses to get a […]
Why and How Early to do SEO in your Business
The vast majority of the day-to-day things that we do are transacted online. We read news online, perform banking and other payment functions through customized Internet platforms and several communication channels are now relayed through the virtual world. The Internet has greatly influenced our way of life and approach towards commerce. Thus, it has created […]
Organizational Tools You Should Know
Good organization is essential for running your business smoothly, but also for cutting down the office stress and improving the quality of your social life. People are trying to organize their lives better for centuries. Just a few decades ago businessmen were walking around with notebooks, writing their appointments down and now with the introduction […]
6 Techniques to Use Data to Make Marketing Decisions
There was a time when data was hard to come by. Marketers had to go out, meet and coerce unwilling customers to participate in surveys, focus groups and interviews. Also, such an exercise could cover only a very small sample of people owing to logistical limitations. Then, one day internet happened and changed everything forever. […]
Expert Advice for Setting Up Your Home Office
I’d like to thank Small Biz Triage for giving me the opportunity to guest post on their website. This is an excellent resource for small business owners with lots of great programs and information. It is full of great information, such as this awesome article full of money saving tips for small business owners. Whether […]
Anatomy of a Perfect Checkout Page
Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if it’s to be included at all? If you’re a small business owner, then you’ll know every business runs differently. Hence, […]
