The Significance of A Core Message
Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is tightly intertwined with the very spirit and values of your way of doing business. Sometimes it is hard to think […]
The Evolution of Digital Marketing into PR and What To Do About It
While Public Relations (PR) has always been a complementary procedure to traditional promotions, digital marketing has come up as the most potent source of leads and sales in recent times. Considering the nature of these two activities, some people wonder if they can be merged into one. Especially in recent years, with the increasing quality […]
The Small Business Owner’s Guide to Surety Bonds
If you’re a small business owner, chances are you’ve purchased a surety bond. If you’re just getting started on the journey of small business ownership, it’s likely you’ll need to purchase a surety bond in the near future. Either way, you should know exactly what a surety bond is, why you’re buying one, and what […]
Reasons Why Your Business Negotiation Skills Are Not What They Could Be
Everywhere you turn you will hear people talking about negotiation. It has become one of the “in” words and is often associated with big company deals or inter-country politics. In fact, negotiation is a part of everyone’s lives and is undertaken daily. You will notice that every day interactions involve discussing options with someone and […]
"Caving it up" in the Digital Age
Nate rambles here regarding how human interaction has changed. From starting in caves where social behavior was learned and commonplace – to the act of “caving it up”, leading to the slow erosion of our culture.
Christmas in July – Human Marketing Through Holiday Cards
I’m always a fan of the super human approach to doing business. And who doesn’t like to get reminded that someone out there appreciates their business? Here at SBT, our take on this usually involves sparing no expense on card stock (seriously, think American Psycho levels of overthinking it), handwritten obscure literary quotes, and sent […]
The Importance of Tempo in Newsletters
Here’s Nate at our last Workshop (in Grass Valley, CA with the Nevada County Online meetup group) discussing the importance of tempo with your newsletters to keep your customers engaged. HUGE thank you to Doug Greene who handled the video & audio, and our wonderful host Nevada County Online!
How To Create A Good Cold Email or Newsletter Frame
In our latest Workshop (in Grass Valley, CA with the Nevada County Online meetup group) Nate breaks down how to create a good cold email or newsletter framework. Email is important in how you can connect with new & existing clients, influencers and allies, but it’s not a silver bullet solution. Increase your odds of […]
How To Connect With Key Influencers
Here’s a peek from our latest Workshop (in Grass Valley, CA with the Nevada County Online meetup group) where Nate discusses how you can approach key influencers in your industry with humility in order to connect with them. HUGE thank you to Doug Greene (www.DougGreeneVideo.com) who handled the video & audio, and our wonderful host Nevada […]
Dos And Don'ts For A Killer Business Presentation
All entrepreneurs and company executives need to be able to talk about the products they are manufacturing and selling. They must be able to engage an audience and convince them that the product they are offering is not only the best on the market but the one thing their company cannot do without. No matter […]
