Tools & Tactics: Email Versus Social Media
During our latest Workshop (in Grass Valley, CA with the Nevada County Online meetup group) Nate discusses the difference between Email versus Social Media as tools and the tactics needed to effectively use them for your business. HUGE thank you to Doug Greene who handled the video & audio, and our wonderful host Nevada County […]
How To Be Specific In Your Email Subject Lines
Here’s Nate in action at our latest Workshop (in Grass Valley, CA with the Nevada County Online meetup group) discussing the brutal importance of being specific with email subject lines, using a vivid description of a rock climbing wall as an example. HUGE thank you to Doug Greene who handled the video & audio, and […]
10 Cost Saving Ideas for Small Businesses
Statistically, small business owners are already at a disadvantage. According to industry studies, only 50% of small businesses remain operational after 5 years. If you factor in the 2008 recession, the number may have to be adjusted downward. A recent study by Bank of America showed that 64% of small businesses are still trying to […]
How to be Specific in Writing Your Email
Our latest Workshop was in Grass Valley, CA with the Nevada County Online meetup group. You see Nate discussing the brutal importance of being specific, and why it matters, in how to identify, attract (and retain) customers & clients via direct personalized email and recurring newsletters. HUGE thank you to Doug Greene who handled the […]
Combining Twitter and WordPress Remarketing
Using WordPress to build a website is a great decision. As many regular readers of this blog should know, there are many advantages to using the old blogging standard. One of those is a relatively new concept called Twitter Remarketing. Its ability to connect your Twitter account to your overall online marketing goals can not […]
Identify your Client Ecosystems
What better way to start off your Cinco de Mayo than by identifying your client ecosystems?! What’s a client ecosystem you ask? Is it demographics or what? This video (from our “Uncensored” Series) will teach you the right way to identify where you can find your ideal clients. Watch and learn:
Get Your Citations Straight: Optimizing Off Page SEO
What is off page SEO? Effective SEO strategy involves more than having a website with all the right things. It also requires making efforts elsewhere on the internet. The major search engines are programmed to think that the more other sites link back to your site, the better your content is. There are things you […]
Books that can boost your business acumen & possibly improve your life
Whether we’re entrepreneurs, realtors, CEOs or managers, it’s really important to do everything in our power to help our start-ups thrive. Believe it or not, there’s no need for business people to have an MBA from a reputable university to do well in their field of activity. Sometimes, all we need is something to motivate […]
How to Identify Influencers for Your Small Business
Here’s the first of our new “Uncensored Small Biz” video series, with small biz owners in mind. This video covers the three attributes an influencer has. To learn more about how to approach influencers and build your reach, check out our series of four blogs specifically related to influencer outreach in the links below. Read more about finding influencers […]
How Solopreneurs & Small Businesses Can Use Pinterest
Pinterest is one of those social media platforms that many people struggle with using as a marketing avenue at first. It differs significantly from the more familiar Facebook, and looks nothing like the often used Twitter. I’m going to start by giving you the basic tools for success on Pinterest as a marketing platform, and […]
