Guest post time! And yes, it does contain Doctor Who references, as per my editorial guidelines. Don’t like it? Don’t read it!

But seriously, I’ve got enough folks asking for social media advice, the least I can do is share this comprehensive infographic by Ivan Serrano. He really checks all the boxes here, so I hope you find it useful.


That business you started last year, the one that you love, but it sucks up all of your time and energy and turns glass half-full days into glass half-empty days, is just not shaping into your original vision of it. You keep looking anxiously at your Doctor Who quote on the fridge, waiting for your time to come: “The universe is big. It’s vast and complicated and ridiculous. And sometimes, very rarely, impossible things just happen and we call them miracles.” But maybe there’s actually more you could be doing to build your business.

One of the easiest things to gloss over as a small business looking to grow is the etiquette of social media. A lot of business owners stop short as soon as they build their websites, create Facebook, Twitter, LinkedIn and Google + accounts, and then think a post re-shared on each website is enough.

As it turns out, each social media site has its own personality, which means you get to have your own personality on each site as well. The same person, different sites. It’s extremely important to know the correct language for each site, so you don’t put out an informal tone on LinkedIn where you want to remain professional, or a business persona on Facebook when you want to be more casual; the TARDIS won’t translate content to each different platform for you. The more you master your online presence, the closer you may come to making your business happen.