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Using Dropbox for Small Business

Preach What We Practice The second installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging

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Using Google Drive for Small Business

Preach What We Practice Series This is the first installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This

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Marketing a School vs. Marketing a Business

We’ve worked with numerous schools and training centers over the years, and noted some critical differences between helping a school and helping a traditional small business. Terminology First and foremost, when marketing a school you

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RIP Facebook Profile ThatsNotWright

After years of threatening my digital self with drunken tirades, and passionate sermons against inherently anti-social behaviors, I’ve finally done it – I killed my Facebook Profile. Read on to see why I made the

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How to Import Your Email List to Mailchimp

Updated 5/26/2016 Uploading your contact list to mailchimp is a big hang-up for many mailchimp users. That’s a problem, since it’s a pretty darn important step. Here’s the skinny: a little prep work will make

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »